Xfinity's Jurassic Park Ad Rewrites History: Wi-Fi Saves the Day in Viral Super Bowl Spot Featuring Original Trio

BY Alex Reed • FEBRUARY 2 2026 AT 9:30 AM ET

Credit: Sam Neill returns as Alan Grant in 'Jurassic Park'-inspired Xfinity Super Bowl commercial. Credit: Courtesy of Xfinity

Hold onto your butts! The legendary cast of Jurassic Park—Sam Neill, Laura Dern, and Jeff Goldblum—has reunited in a mind-blowing Xfinity commercial that's set to dominate the Super Bowl airwaves. Directed by Oscar-winner Taika Waititi, this ad doesn't just bring back the iconic characters; it flips the script on one of cinema's most chaotic disasters.

In a genius twist, Xfinity's "Imagine That" campaign reimagines the 1993 blockbuster: what if reliable Wi-Fi had prevented the dinosaur rampage? Instead of fleeing T. rexes, Alan Grant, Ellie Sattler, and Ian Malcolm enjoy a peaceful day at the park, thanks to Xfinity's tech. Dern delivers a hilarious line: "I think we're back in business. Guys, that could have been bad," while Goldblum lounges by the pool, quipping about Wi-Fi with his signature charm.

Laura Dern and Sam Neill return as Ellie Sattler and Alan Grant in Xfinity's game-changing Super Bowl ad. Xfinity

This isn't just a nostalgia trip—it's a full-blown cinematic event. Comcast teamed up with Universal Entertainment and Amblin to use John Williams' iconic score, ILM's visual effects, and original costumes and sets. The result? A spot that feels like a deleted scene from the movie itself.

Jon Gieselman, Comcast's Chief Growth Officer, teased: "This Sunday, we're merging epic storytelling with real-world tech to create a cultural moment only Comcast NBCUniversal can deliver." And the hype doesn't stop there: Xfinity is unleashing Jurassic Park-themed activations in San Francisco, including dino projections and interactive billboards.

Jeff Goldblum reprises Ian Malcolm, bringing his iconic swagger to Xfinity's Wi-Fi paradise. Xfinity

David O’Connor of Universal Entertainment highlighted the franchise's enduring appeal: "By blending timeless characters with modern tech, we're introducing Jurassic Park to a new generation." With the trio last seen together in 2022's Jurassic World Dominion, this ad is a rare treat for fans craving more of the original magic.

Get ready for the Big Game—this ad is poised to break the internet faster than a velociraptor on the hunt. Will you be watching?

Laura Dern's Ellie Sattler takes charge in Xfinity's reimagined Jurassic Park world. Xfinity

THE ENTBASE VIEW

"This ad is a masterstroke of marketing genius. By tapping into 90s nostalgia with the original Jurassic Park cast and flipping the script with a tech-savvy premise, Xfinity has created a viral-ready spectacle that transcends typical Super Bowl commercials. It's not just an ad; it's a cultural event that will have fans and casual viewers buzzing. The collaboration with Taika Waititi and use of iconic film elements ensures it feels authentic and shareable. In a sea of game-day ads, this one stands out as a must-watch, proving that sometimes, the best way to sell tech is through a dose of cinematic magic."

CONTRIBUTOR: Alex Reed

Chief Film Critic. A veteran voice in cinema with a focus on directorial intent, narrative structure, and festival circuit standouts.