Brian Baumgartner, the actor who immortalized Kevin Malone on NBC's The Office, is orchestrating what could be the most bizarre Super Bowl event ever—a tailgate where fans become his clones. Dubbed the "Brians Party," this spectacle at San Francisco's Fort Mason Pavilion ahead of Super Bowl LX promises to be a surreal gathering of hundreds, possibly over 1,000, look-alikes, all vying to "embody" the beloved character.
In an exclusive chat with TheEntBase, Baumgartner revealed this is the "physical version" of his recent Ramp ad, where he was multiplied into dozens of clones. "We're creating a tailgate where we gather all the Brians to see what multiplying myself looks like in real life," he said, calling it "San Francisco's biggest tailgate" with over 1,500 reservations already locked in.
The twist? Baumgartner will arrive with 10 professional clones, but attendees are encouraged to dress as him—bald caps and all. Ramp is offering free shavings for the bold, and the best impersonator wins two Super Bowl tickets to watch the game with the star himself. "It'll be a blast," Baumgartner quipped, adding that the winner doesn't need to be a perfect match, just capture his essence.
Brian Baumgartner for Ramp. Ramp
This event caps off a wild year for Baumgartner, who pushed his acting limits with Ramp. Last October, he spent seven hours in a glass box in NYC, attempting to tackle 600,000 expense reports—a stunt he called "like eight hours of live performance art" and "the toughest project in years." Then, on Jan. 27, Ramp's pre-game ad debuted, featuring him as multiple clones in a chaotic office scene. "It was the most technically demanding thing I've ever done," he admitted. "There are hundreds of me. We used some VFX, but I acted most parts and timed everything perfectly—it was a logistical nightmare."
Thirteen years after The Office ended, Baumgartner has evolved from Kevin Malone to a viral marketing maestro. His roles in shows like The Goldbergs and Suits LA pale in comparison to this Ramp campaign, which he says has "pushed my acting skills further." He joins a star-studded lineup of celebrities hyping Super Bowl ads, but Baumgartner is kicking off the fun early—in person, with a clone army.
Brian Baumgartner as Kevin Malone on 'The Office'. Mitchell Haaseth/NBC
To join the Brians Party, fans can RSVP online for the event at Fort Mason Pavilion from 10 a.m. to 12:30 p.m. local time before Super Bowl LX. And don't miss Baumgartner's full commercial during the Super Bowl on Sunday, Feb. 8, at 6:30 p.m. ET/3:30 p.m. PT on NBC. This isn't just a tailgate—it's a cultural moment where fandom meets absurdity, and it's set to break the internet.
